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Management Science Associates has a longstanding presence in the soft
drinks and juice categories, tracking, analyzing and projecting product
and trading--partner performance throughout the demand chain -- from
distributors to retailers to bottlers and vend operators.
We also are rapidly expanding in the highly regulated and complex
alcoholic-beverages vertical, where we
now manage relationships with
700 distributors, submitting data for some 500,000 retail sites. Our
domain expertise is helping manufacturers navigate the challenges of
exclusive distributor relationships, increasing competition, licensing
and taxation, to achieve increased share and profitability.
MSA's flagship, Reseller Information Systems (RIS), lets clients track how
well their demand-chain partners are complying with and responding to
trade programs and product promotions - and then helps them leverage
that data for competitive advantage. RIS transforms distributor shipments
into census-level store data by category and item, effectively solving
the coverage and tactical limitations of other data types. More than 18
market-leading consumer packaged goods manufacturers across industries
depend on us to help:
- manage trade contracts with our hands-on Support Center
- synchronize distributor data at the store and item level
- integrate multiple data sources (including client-reference, contract, chain-hierarchy and syndicated data)
- calculate complex trade payments - based on performance, not just activity
- provide web-based and query reporting tools for business intelligence
Dominant in their categories, our clients clearly value and benefit from
the sophisticated, tactical solutions that can be mined from sound,
integrated data. How could you gain advantage?
- Better customer management/compensation intelligence
- Stronger business relationships and consistent sales growth
- Sales history data, patterns, trends, brand item performance
- Trade programs that pay for performance - not just activity
- Detailed, store-level competitive information for targeted
revenue opportunities
Alcoholic Beverages
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