Press Release

MSA Closes on InRhythm Transaction

Pittsburgh, PA – April 3, 2017 – Management Science Associates, Inc. (MSA) has successfully closed the asset transaction with InRhythm, Inc. and acquired InfoRhythm, as announced in early February. The terms of the agreement have been met and the acquisition and merger of InRhythm’s consumer packaged goods services and customer contracts are complete.
“MSA's acquisition of InRhythm's CPG Services business will further our mission to be a global, enterprise data and analytics partner with our clients,” said Tim McGuire, Sr., MSA President. “The combination of the solutions and resources of the two companies will drive greater value and innovation throughout the Industry.”
“Retail execution and integrated big data analytics are key for future CPG growth, and we are now uniquely positioned to help drive this in the industry," explained Suzy Silliman, Managing Director, IMS Division of MSA.  Commenting on the transaction, Viv Penninti, CEO of InRhythm, said, "Together ‎we will better leverage each company's strengths as we continue to deliver breakthrough applications and business insights to our combined client roster."
About MSA
MSA is the acknowledged leader in data management, integration and analysis in the consumer goods, media, life sciences and metals industries. Since 1963, MSA has collaborated with customers to identify where innovative uses of data can foster growth or drive efficiency. With expertise in information management, analytics, data management, software and systems technology, MSA develops, integrates, implements and maintains products and services in a wide-variety of domains.  Within and across large and small enterprises, MSA helps customers put their data to work.
MSA’s Information Management Solutions (IMS) Division specializes in the development of systems that facilitate the integration and analysis of Consumer Packaged Goods (CPG) data, providing actionable predictive and prescriptive insights to grow our clients’ business.
Learn more at and follow MSA on Twitter and LinkedIn.
About InRhythm
InRhythm, Inc. provides business intelligence solutions for the retail, distribution, and consumer packaged goods industries.  With over 250 employees, InRhythm services 50+ clients across the world including several fortune 100 companies. Headquartered in Pittsburgh, InRhythm has offices in St. Louis and Hyderabad, India.  For more information, please visit

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