press release

MSA Acquires InRhythm CPG Contracts and Signs Strategic Partnership Agreement

Pittsburgh, PA – February 7, 2017 – Management Science Associates, Inc. (MSA) today announced a broad-ranging strategic alliance with InRhythm including the acquisition and merger of InRhythm’s consumer packaged goods services and customer contracts. MSA is also concurrently partnering with InRhythm’s offshore development resources and business intelligence software.

"Over the past 50+ years, MSA’s mission has been to provide its customers/clients with world-class business intelligence solutions in many business areas: CPG, Media, Pharma, Healthcare, Metals & Advanced Manufacturing, Gaming, High-Security, and Data Storage/Management. Our research goal has been to drive innovation using leading-edge analytics, new technology and better data," said Al Kuehn, MSA Founder. "Combining MSA and InRhythm reinforces our joint commitment to our employees and CPG customers."

"This strategic combination of resources and customers will enable us to continue to invest and develop new solutions and technologies,” said Viv Penninti, President and CEO, InRhythm. "I’m happy to be a part of MSA and look forward to building value for our combined customer and employee base."

"Contributing to our customers’ success is our goal. InRhythm’s expertise and technology in the CPG space complements MSA strengths and will significantly expand our range of services to benefit our clients," said Tim McGuire, MSA President.  "InRhythm, an innovative and agile organization, entered the CPG vertical 7-8 years ago and changed that landscape.” Suzy Silliman, Managing Director of MSA's CPG Vertical, added, “Synergies that InRhythm has with MSA are an obvious fit and will accelerate our roadmap as well as our international presence.”

The integration and alliance is expected to be completed in April 2017.

About MSA

Management Science Associates, Inc. provides analytical-based solutions for the commercial and government sectors. MSA has partnered with customers for over five decades to identify new opportunities to develop innovative uses of data and analytic systems delivering growth and efficiencies. MSA builds and delivers cutting-edge solutions addressing a wide variety of our clients’ operational, tactical and strategic concerns.
MSA’s 750+ employees provide solutions for over 300 clients, including some of the largest and most innovative U.S. and foreign corporations and institutions. Headquartered in Pittsburgh, PA, MSA has offices in New York City; Atlanta; Cardiff, UK; Shanghai and Beijing, China; and Kuala Lumpur, Malaysia. It also maintains a presence in Las Vegas; and India. For more information, please visit

About InRhythm

InRhythm, Inc. provides business intelligence solutions for retail, distribution, and consumer packaged goods industries.  With over 250 employees, InRhythm services 50+ clients across the world including several fortune 100 companies. Headquartered in Pittsburgh, InRhythm has offices in St. Louis and Hyderabad, India.  For more information, please visit

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