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Dr. Al Kuehn featured in Tepper Magazine

Written by Nick Ducassi of Tepper Magazine.

WHEN IT COMES TO DATA, FEW SEE THE FOREST FOR THE TREES THE WAY ALFRED KUEHN, E’52, PH.D. ’58, DOES. KUEHN WAS ANALYZING DETAILED DATA ON STEEL SHIPMENTS AND CONSUMER PURCHASE BEHAVIOR AND DEVELOPING MARKET PROJECTIONS — AND HELPING BUSINESSES HARNESS IT — LONG BEFORE “BIG DATA” BECAME A BUZZWORD.
 
The founder of Management Science Associates Inc. (MSA), one of the world’s premier data and market analysis research firms, Kuehn helped transform how companies run their businesses. He founded MSA — then known as Market Science Associates Inc. — in a small office at the business school (then GSIA) and in a student’s cellar. Today MSA has 900 employees and contractors working in the U.S., Asia and the U.K.

A pioneer in applying analytical methods to study consumer behavior and dynamic marketing processes, Kuehn was one of the founders of the disruptive concept of “management science,” a quantitative approach to decision-making and business analytics that now forms the foundation of a Tepper School of Business education.

Read the entire article at http://magazine.tepper.cmu.edu/2018-summer-business-model