Solutions > Custom Gaming Analytics


    We have been helping companies from multiple industries improve their sales results for decades. Our Gaming Group serves casinos and slot manufacturers with Player, Marketing, Game, and Casino Analytics.
  • A few examples of what our custom gaming analytics can help you with are:
  • Identifying and targeting the most valuable players
  • Understanding player activities and behaviors
  • Identifying the drivers of player value
  • Creating highly effective promotions
  • Maximizing player satisfaction and profitability
  • Making the creation of marketing campaigns more efficient
  • Tracking and improving marketing performance
  • Response models
  • Probability of players return to the casino in a future period and the expected win of that player
  • Marketing mix
  • Par optimization

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