We have been helping companies from multiple industries improve their sales results for decades. Our Gaming Group serves casinos and slot manufacturers with Player, Marketing, Game, and Casino Analytics.
- A few examples of what our custom gaming analytics can help you with are:
- • Identifying and targeting the most valuable players
- • Understanding player activities and behaviors
- • Identifying the drivers of player value
- • Creating highly effective promotions
- • Maximizing player satisfaction and profitability
- • Making the creation of marketing campaigns more efficient
- • Tracking and improving marketing performance
- • Response models
- • Probability of players return to the casino in a future period and the expected win of that player
- • Marketing mix
- • Par optimization
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