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 Point-of-sale data gives packaged-goods professionals a critical performance measurement in traditional retail channels. Whether syndicated or provided by your channel partners, POS data allows you to build profitable relationships with resellers -- as well as repeat business with targeted end-customers. Sales strategies, share, distribution, promotions and pricing can all be efficiently calibrated with a high degree of accuracy, in those channels where POS data is available. Management Science Associates was the first company to process POS data, in 1979, and today processes many variations of POS and syndicated data for clients. We are the second largest processor of syndicated data from Information Resources, Inc. (IRI) and A.C. Nielsen syndicated data (surpassed only by IRI and Nielsen themselves.) Typically, we are integrating these data with other information for a client's business intelligence needs; custom integrations, rather than subscription services, make up the majority of MSA data-management deliverables. Point of Sale Data & Business Intelligence MSA has powerful domain expertise in a range of industries, and 40 years experience in data management, analysis, and leading-edge technologies. Eight of our top ten customers have been with us 30 years or more, thanks largely to the competitive edge that comes when our data management skills are combined with sophisticated analytics and leading-edge BI-delivery tools. Leveraging our clients' POS data, these intelligence breakthroughs address the most pressing issues facing manufacturers and their channel partners today -- and add value with executable strategies and tactics. Category Management Category Management Reports can improve understanding of your overall business performance through category assessments and store comparisons. Category management will identify opportunity gaps and recommend optimal SKU assortment, therefore resulting in increased sales and profitability. Out-of-Stocks The C-Store class-of-trade is most dramatically impacted by out-of-stocks. Unrealized sales and dissatisfied customers are the result. This application alerts the retailer of the potential out-of-stock situation and allows for immediate reaction. This leads to increased sales dollars and greater customer retention. New Product Tracking This application tracks the performance and distribution of newly introduced products in your stores. It enables you to measure the performance of a new product in test stores before corporate authorization. It can also be used to gauge new product order placement and to identify distribution voids by store. Exception Reporting Exception reporting uses statistical techniques to flag exceptions based on historical data and trends. This application serves multiple purposes, including identifying a potential problem and measuring the success of merchandising and pricing strategies. How can we assist you with your POS data? Contact us. |
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