Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   In-Market Testing   Marketing Mix   Price Elasticity   Promotion Response   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

Increasing profitability while simultaneously meeting retailer needs is a complex challenge for manufacturers. Eliminating promotion inefficiencies and sub-optimal promotion allocation across accounts, brands, and events allows manufacturers to accomplish both of these tasks together. MSA's promotion response evaluation services, comprised of both analytical models and simulation software, can assist manufacturers by: Maximizing the efficiency of promotion dollars through improved planning and execution dynamics Empowering the sales team to make account-specific decisions on trade promotions to yield "win-win" programs for both manufacturer and retailer. MSA can breakdown an individual brand's performance across time or Compare different promotions across time or Compare the same promotion across various geographies or outlets. MSA has also used this technology, along with our Price Elasticity expertise, to develop our Promotion Optimizer. Combining our complex models with a very easy to use Excel interface, the Promotion Optimizer allows the user to change various inputs to produce optimal scenarios. The Promotion Optimizer can determine promotional spending, expected share from increases or decreases in spending, or to determine the amount of spending to reach a required share number.