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Being able to accurately forecast affects all aspects of your
organization. Efficient production, marketing, and even financial
management depends on the ability to develop forecasting models and
systems that can dependably predict consumer demand, pipeline demand,
changing consumer preferences, and industry trends.
MSA has successfully forecasted volume and volume share using both
shipment data and syndicated data for a broad range of products. A
variety of approaches are considered, ranging from Marketing Mix
models to ARIMA models to simpler Time Series methods, and based upon
the client's needs and data available the most accurate and efficient
method is applied.
MSA's forecasting products and services include, but is not limited to,
the following:
Market Impact- MSA's
proprietary software used for the forecasting of new products.
Market Impact forecasts monthly sales as well as other important
measures like trial and repeat.
Marketing Mix - While the
main goal of Marketing Mix models is to estimate the impact of changes
in price, promotion, advertising and competitive forces, MSA has
successfully forecasted both brand sales and share, across a variety
of industries, using Marketing Mix models.
Trial and Repeat - It is
essential for our clients to accurately measure the success of
new products. Through the forecasting of trial and repeat rates
MSA is able to accurately forecast both share and sales expectations
for new products.
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