Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Brand Continuity Programs   Brand Loyalty   Demographic Forecasting Models   Direct Marketing   Frequent Shopper   Online Shopper   Panel Analysis   Segmentation   Source of Volume   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

Source of volume analysis enables one to understand more thoroughly many of the dynamics surrounding brand performance. Typcial questions addressed and answered include: Which brand items compete? Which brands complete the product mix? Does a line extension add sales or just cannibalize volume from other brands in the current stocking schema? What are the components driving brand performance in this region, chain, or store? By thoroughly analyzing the components of brand volume change, one can also answer the following: From where did the volume increase come? New buyers? Increased consumption? Brand shifting? Where are there opportunities for expansion and where are there vulnerabilities in the current product postioning?