Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Brand Continuity Programs   Brand Loyalty   Demographic Forecasting Models   Direct Marketing   Frequent Shopper   Online Shopper   Panel Analysis   Segmentation   Source of Volume   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

MSA utilizes frequent shopper / loyalty card data to provide valuable insights on consumer shopping behavior to both retailers and manufacturers: Test and Control Studies Identify test and control groups within the frequent shopper database Allows evaluation of the effectiveness of targeted offers such as coupons or free samples. Market Basket Studies Customer demographics such as age, geographic region, gender Other categories purchased Competitive products purchased Coupon usage Pricing Analysis Which customers are the most price sensitive? What price thresholds and gap effects exist within the category and among brands? Customer Lifetime Value Expected lifetime stream of consumption, sales, and profits What life cycle developments impact a customer's value? Consumer Segmentation and Tracking Segmentation of consumers based on purchasing behavior Identification of consumers migrating among segments and the cause for migration (promotion, pricing, etc.) New Product Forecasting Which customers are trying the new product and what is their repeat rate? What sales volume is attributable to repeat purchasers? Addressable Advertising Leverage ability to insert cable advertising at the headend or node level Use cable nodes to test market the copy alternatives or the weight and flighting schedule of your media plan. Privacy MSA maintains the highest privacy standards in working with frequent shopper data. At no time will MSA provide specific information about customers to manufacturers or third-party vendors.