Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

MSA has a suite of analytical models that support strategic marketing decision making. This Strategic Analysis System permits companies to understand the drivers of their brands, assess whether their brands are optimally positioned with consumers, better understand what other brands they compete with and uncover new product opportunities. Making maximal use of consumer segmentation and attitude data, combined with product attribute data, the models address the following key questions faced by product marketers: What is the hierarchy of choice dimensions used by consumers when purchasing or consuming a product in a category? What is the consumer decision tree structure? What product and consumer attribute dimensions drive category volume and brand share? How important are category and brand drivers to a brand's market share? What is the relative importance of category and brand drivers to brand share? To what extent do brand attribute differences explain differences in brand share? What are the differences in brand drivers among key market segments? How well do I compete in key market segments and how can I increase my market share? What are my brand's major competitors and on what category and brand attributes do we compete? How well positioned is my brand on important category drivers compared to competing brands? What are the long-term prospects for my brand? What brand share change can be predicted for changes in brand attribute positioning? What share can be expected for new products based on specific brand attributes? Using panel or survey data the MSA Strategic Analysis System uses consumer demand elasticity and measures of market concentration to model consumer choice among competitive products and brands. Combined with the companion understanding of key product and brand drivers marketers can better determine what product repositioning and new product introductions can be successful as well as how to communicate product benefits to consumers. The Strategic Analysis System includes the following models: Consumer Preference Structure Market Driver Analysis Brand Driver Analysis Competitive Distance Analysis