Home Site Map Search Story
  Data Management
  Advanced Analytics
  Products and Services
  Consumer Analyses
  Consumer Choice Analytics
  Forecasting
  Market Architecture
  Marketing ROI
  NaviGATE
  Pharma Market Analysis
  Pricing and Promotion
  Projection Solutions
  Retail Analytics
  Survey Design
  IT Systems and Services
  INDUSTRIES SERVED
  Beverages
  Broadcast and Cable Media
  CPG Manufacturing
  Distribution and Retail
  Education
  Gaming
  Law Enforcement
  Life Sciences
  Metals/ Manufacturing
  Pharmaceutical
  Publishing
  Public Sector
  Tobacco
  Utilities/ Energy
  Vending
  MSA - Advanced Analytics
Dedicated to advancing the understanding of consumers and markets.

Long acknowledged as the premier business modeling group in the country, MSA provides innovative data analysis services in the areas of consumer segmentation and retention analysis, consumer behavioral analysis, price elasticity estimation, advertising and promotion mix modeling, category management, retail and consumer direct marketing and econometric forecasting.

The information era requires the deployment of micro strategies - getting the right message or offer to the right customer at the right time - to obtain a sustainable competitive advantage. Our mission is to combine leading-edge analytics, sound business knowledge and state-of-the-art technology to give our clients that advantage.
 
        Convenience Consumer Insights Panel

Convenience Consumer Insights Panel (cciPanel) takes advantage of smartphone technology and captures the insights of respondents aged 18+, screened as regular convenience-store shoppers. With cciPanel, convenience store stakeholders receive valuable insights about:
  • In-store experiences
  • Reactions to product advertising and promotions
  • Trial and repeat likelihoods
  • Price sensitivities
  • Brand switching rationale
  • Product and/or retailer satisfaction
  • Store visitation habits
Click for more information about cciPanel

Contact Us